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Alicia Keys x Recess Therapy
Project type
Artist Marketing
Role
Creative Strategist
Devised a comprehensive digital marketing and influencer strategy for Alicia Keys, seamlessly integrating branded content (Keys Soulcare) and music catalog promotion through bespoke influencer content.
Collaborated with Recess Therapy (@recess_therapy, 3.2M followers) to have Alicia Keys featured in key content centered around promoting messages of happiness, self-care, and positivity.
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