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Alicia Keys x Kristy Sarah
Project Type
Artist Marketing
Role
Creative Strategist
Devised a comprehensive digital marketing and influencer strategy for Alicia Keys, seamlessly integrating her brand Keys Soulcare and music catalog into bespoke influencer content .
Collaborated with macro influencers Kristy Scott (@kristy.sarah, 7.7M followers) to create viral videos featuring Alicia Keys discography and KSC products.
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