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True Religion x Chicas Divertidas
Project type
Experiential
Role
Brand Strategist, Creative Director
Agency
Experiential Producers
Created a 'hot girl oasis' at Buddha Fest, presented by True Religion; a two-day festival oasis and day party hosted in Bermuda Dunes during Coachella weekend.
HIGHLIGHTS
01
The activation featured category exclusivity, a dedicated bar and photo moment, signature cocktails, brand ambassadors, and influencers.
02
The event saw 500+ people each day, with a star-studded guest list of VIPs, influencers, artists, tastemakers, and more.
03
Social Recap: the activation earned 21.3M in topic reach and 9.6M in post reach across Chicas Divertidas official channels throughout the first weekend of the festival.
