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Dream Con x Chicas Divertidas
Project type
Experiential
Role
Brand Strategist, Creative Director
Agency
Heist
Brought the "BOA" experience to Dream Con for a three-day activation in Houston, TX with a culturally resonant activation, bringing to life a uniquely designed, Megan Thee Stallion anime-inspired activation for the convention’s fandom-forward audience.
HIGHLIGHTS
01
Over 2,900 guests lined up around the corner for a chance to enter the high energy Chicas experience featuring a bespoke photo moment, signature serves, merch giveaways and beats by DJ Shante.
02
Over 2,400 custom cocktails were sampledover a three day period.
03
The Chicas Divertidas x Dream Con takeover was seen in all corners of the convention, with 4 custom wrapped satellite bars staffed by our signature Chicas Ambassadors.
