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Hot Girl Summer Launch
Project Type
Brand & Visual Identity
Role
Creative Strategist, Copywriter
Team
Hilary Cheung, Lead Designer
Azia Javier, VP Creative
Nia Rutherford, Creative Marketing Specialist
Marisa Simon, Digital Director
Collaborated with the RN Creative team to develop the brand identity, launch campaign, and marketing collateral for Megan Thee Stallion's official swimwear line, Hot Girl Summer.
HIGHLIGHTS
01
Social Recap: Since it's launch, Hot Girl Summer has earned over 363M+ in topic reach and 44K+ mentions across 22 posts on Megan Thee Stallion O&O channels.
02
As the new bombshell on Season 7, Episode 15 of Love Island USA, Megan Thee Stallion and her fellow cast mates sported official Hot Girl Summer swimwear for the duration of the episode, garnering hundreds of millions of impressions and a spike in sales across Walmart and Megan's websites.
03
The hype and excitement around the episode inspired a limited-edition drop of Hot Girl Summer x Love Island swimwear, available exclusively at shop.peacocktv.com.
