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Hot Girl Summer Tour
Project type
Artist Marketing
Role
Creative Strategist, Copywriter
Ideated and executed VIP experiential and social-first marketing concepts throughout Megan Thee Stallion’s 2024 Hot Girl Summer Tour. Wrote copy for key marketing assets and on-screen content (interstitials).
HIGHLIGHTS
The Hot Girl Summer Tour grossed $40.2M in sales and 336K tickets sold over 26 (arena) shows across the USA, UK, and Europe.
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