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Chicas Divertidas Branding
Project type
Brand & Visual Identity
Role
Brand Strategist, Copywriter, Creative Director, Producer
Team
Hilary Cheung, Lead Designer
Azia Javier, VP Creative
Nia Rutherford, Creative Marketing Specialist
Marisa Simon, Digital Director
Oversaw and guided the detailed development for the Chicas Divertidas brand from launch to execution across narrative, messaging, brand identity, creative, marketing strategy, and stakeholder relations for over two years to carefully craft and launch a premium tequila brand that embodied Megan Thee Stallion’s unique voice and creative vision.
HIGHLIGHTS
Our authentic and personality driven marketing approach consisting of social media marketing, experiential activations, and OOH advertising, Chicas Divertidas completely SOLD OUT it’s first ever product run, resulting in extremely high brand interest, affinity, and FOMO for future restocks.
