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Roc Nation Distribution
Project type
Artist Marketing
Role
Creative Strategist
Developed the go-to-market strategy for the newly launched Roc Nation Distribution; leading a collaborative effort between across marketing, A&R, playlisting, and creative strategy to design an intentional, research and data-driven approach to artist rollouts starting with SAINt JHN's 2025 album release, 'Festival Season'.
Worked in tandem with Jr. Creative Strategist to communicate the new approach, create comprehensive strategy decks, and present bespoke marketing plans to over 20 artists in a 2 month period.
Clients: The LOX, Snoh Aalegra, Infinity Song, Rapsody, Victory Boyd, Kalan.FRFR, Dorothy, HDBeenDope, J.P., Vayda, and more.