Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Made in America
Project type
Brand Marketing
Role
Digital Lead, Producer, Copywriter
Made In America is a music festival and cultural event that takes place on Benjamin Franklin Parkway in Philadelphia, Pennsylvania with a diverse performance lineup curated by JAY-Z. The 2022 event featured headliners Bad Bunny and Tyler, The Creator, along with performances from artists like Lil Uzi Vert, Burna Boy, Jazmine Sullivan, Snoh Aalegra, Victoria Monet, and Larry June.
HIGHLIGHTS
01
Created and executed the nine month digital marketing strategy for the festival, resulting in a completely SOLD OUT festival, attracting over 50K attendees per day.
02
Collaborated with the VP, Creative to devise comprehensive content plans and lead the onsite media team, producing over 60 pieces of photo and video content in real-time for festival and artist run channels, including the most liked Instagram post in the brand’s history.
