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Book of HOV

Project type

Influencer Strategy

Role

Producer, Copywriter

Link

thebookofhov.com

Produced over 17 pieces of interactive video content for The Book of HOV; a free exhibit at the Brooklyn Public Library, chronicling the incredible journey and impact of Shawn ‘JAY-Z’ Carter.

Created scripts, storyboards, and web copy for video content and marketing assets, expanding the visual narrative of JAY-Z's story through dynamic and highly innovative mediums.

HIGHLIGHTS

01
The Book of HOV drew in over 600K visitors, marking a 74% increase in attendance at the Central Library.

02
The Book of HOV partnered with Assouline to create a 432 page luxury coffee table book that uses exhibit artifacts and mixed media to immortalize the legacy of JAY-Z.

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